A Three-Step Framework for Calculating True Referral Marketing ROI
In the B2B world, research has shown that customer and employee referrals fuel higher conversion rates than any other channel. And for consumer businesses, the data tells a similar story. In early 2016, Ambassador conducted a survey through Nielsen’s Harris Poll and found that 92% of 18-to-34-year-olds seek recommendations from friends and family when making a purchase.
Of course, while all of that data paints a compelling picture for implementing a referral marketing program, it doesn’t do much to help you determine how exactly referral marketing will impact your bottom line. We’re here to help with that.
Download our eBook to discover a simple, three-step framework that’s designed to help both B2B and B2C companies calculate the costs associated with a referral program and compare those numbers against the expected return from referred customers.