Referral Marketing: Build or Buy Software
Three key factors that decision makers should consider: Time and resources, expertise, and scalability
Given the right amounts of time and resources, you might be able to build a tool in-house that automates the process of incentivizing, tracking, and managing referrals at scale.
But the decision to DIY must be preceded by two very important questions:
Is it really worth it?
Will you really be happy with the end result?
If you’re thinking about DIY-ing your own referral marketing program in-house, download our recent eBook to learn what three things you should consider first.