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b2b referral marketing chart - revenue

Does B2B referral marketing really work? 

That’s a question we hear a lot, so we set out to answer it by studying data from our platform. Our latest report, “Referral Marketing By the Numbers: B2B Software and Services,” shares the findings from that research, including: 

  • Average revenue for B2B referral programs
  • Typical participation and conversion metrics 
  • Average ramp-up times for B2B referral programs to see results

Spoiler alert: B2B referral marketing doesn't just work, it blows away industries more commonly associated with word-of-mouth.