By the Numbers: B2B Referral Marketing

A deep dive into the results Ambassador customers see from referral marketing technology
B2B Software & Services Referral Marketing Report

What's inside?

"Does referral marketing really work?" That’s a question we hear a lot, so we set out to answer it by studying data from our platform. Our latest report, “Referral Marketing By the Numbers: B2B Software and Services,” shares the findings from that research, including: 

  • Average revenue for B2B referral programs
  • Typical participation and conversion metrics 
  • Average ramp-up times for B2B referral programs to see results

Spoiler alert: B2B referral marketing doesn't just work, it blows away industries more commonly associated with word-of-mouth.