By the Numbers: B2B Referral Marketing
A deep dive into the results Ambassador customers see from referral marketing technology
Does B2B referral marketing really work?
That’s a question we hear a lot, so we set out to answer it by studying data from our platform. Our latest report, “Referral Marketing By the Numbers: B2B Software and Services,” shares the findings from that research, including:
Average revenue for B2B referral programs
Typical participation and conversion metrics
Average ramp-up times for B2B referral programs to see results
Spoiler alert: B2B referral marketing doesn't just work, it blows away industries more commonly associated with word-of-mouth.