The Referral Marketing Playbook
Across industries, referrals are the gold standard of customer acquisition. Research has repeatedly shown that referred leads close faster, buy more, and stay longer — all with significantly less effort and at a much lower cost per acquisition than non-referred prospects.
- Clear definitions of what referral marketing is (and isn’t)
- Proven techniques to transform happy customers into revenue-driving brand ambassadors
- The simple steps you can take to ensure your referral program is easy to manage, measure, and scale