This forward-thinking fashion and lifestyle company is a virtual stock market of things — a hub where buyers and sellers swap in-demand goods at prices based on live market data. While the company got its foot in the door with sneakerheads, the brand has now expanded into a vast variety of luxury goods.
The brand got a huge boost when it announced a partnership with hip-hop icon Eminem. To celebrate, the company came up with a unique contest: Every time someone bought or sold shoes on its platform (or referred a new customer who did), that person would be entered into a drawing to win a pair of Eminem + Carhartt Jordan 4 shoes — sneakers that once sold for nearly $30,000 on eBay. That said, the concept for the contest was the easy part — the company knew people would covet the prize. The hard part was assembling the infrastructure that would allow the company to effectively and efficiently track and manage every purchase associated with the campaign, and identify exactly who deserved referral credit for it.