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Best practices, product updates, and strategy for enterprise teams turning customer programs into provable revenue.

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Brand Ambassador

Growth stopped being a funnel. Here is how the best operators think about it now.

-Geoff McDonald, CEO Ambassador

· Sep 15, 2026, 11:54:05 AM

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Best Practices

The seat is dying as a billing unit. Here is what replaces it, and why it changes everything about measurement.

By Geoff McDonald, CEO of Ambassador

· Sep 15, 2026, 11:34:30 AM

Best Practices

Everyone starts with advocacy. Then it stalls.

-Geoff McDonald (CEO)

· Sep 4, 2026, 10:48:45 AM

Ambassador 3.0

Your Ad Spend Just Got a Memory: Programmatic Is Live Inside The Customer Lifecycle Operating System

"We don't even get these kinds of results from The Trade Desk... this is the best-performing programmatic we have had... we are going to continue to increase ...

· Aug 26, 2026, 3:37:57 PM

Best Practices

I Expected the AI-Native Companies to Be Years Ahead on Pricing. They Are Not Even Close.

What I heard on a monetization webinar this week changed how I think about our competitive position. Not incrementally. Completely.

· Aug 19, 2026, 3:24:40 PM