When Skulpt came to Ambassador, the company had an innovative product and customers who were excited to talk about it, but no way to track and incentivize word-of-mouth at scale. Eight months later, Skulpt’s referral program has achieved a 600% ROI.
"I’ve never been able to implement any type of software as quickly and efficiently as we did with Ambassador’s success team. They knew exactly what we needed to do and worked with our team to get it in place."
Juan Jaramillo, VP of Marketing, Skulpt
When Dr. Seward Rutkove, a Harvard Medical School neurologist, and Dr. Jose Bohorquez, an engineer from MIT, founded
As soon as Skulpt released Aim in 2014, the product took off. Publications like Men’s Health, Mashable, and the Wall Street Journal gave it glowing reviews. Skulpt raised more than $400,000 through a crowdfunding campaign. And happy customers began singing the company’s praises.
The only problem? Skulpt had no way to capture and capitalize on that word-of-mouth, and its small team lacked the time and resources to develop and manage a custom referral program. “We knew we had an opportunity to increase sales by implementing a referral program,” says Juan Jaramillo, Skulpt’s VP of Marketing. “But we needed a program that, once implemented, could mostly run by itself.”
Within days of partnering with Ambassador, Skulpt’s referral program was live, fully operational, and already delivering results. The speed of implementation impressed Jaramillo, but so did the flexibility of the platform — particularly when it came to referral reward payments.
“I’ve never been able to implement any type of software as quickly and efficiently as we did with Ambassador’s success team,” Jaramillo says. “They knew exactly what we needed and worked with our team to get it in place.”
In just 8 months, Skulpt’s referral program has acquired nearly 700 new customers and generated more than 600% ROI. “I continue to refer Ambassador to any marketing manager deciding on a platform to manage a referral program,” Jaramillo says.