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eComm Data Sheet

In early 2016, we partnered with Nielsen’s Harris Poll Online to survey 2,000 Americans about their reliance on recommendations and referrals during the buying process. You can see the full results in this infographic, but here’s a snapshot from the study:

  • 82% of consumers seek recommendations from friends and family when considering a purchase
  • 67% say they’re more likely to make a purchase when a friend or family member shares it online

Pretty convincing, right? We thought so. But we wanted to go deeper. What do those numbers really mean? And what does referral marketing success actually look like? To answer those questions, we dove into our data and compiled some findings that paint an interesting picture about the best practices that drive referral revenue.