"Ambassador’s easy-to-use API makes it painless to generate referral analytics, create new referral campaigns, and easily update balances for referral partners."
John Verson, Senior Web Developer, SendGrid
When email deliverability platform SendGrid emerged from a TechStars incubator in 2009, the company had already achieved explosive growth. By the end of that year, SendGrid had delivered more than 100 million emails on behalf of more than 100 paying customers. Just a few years later, that number has grown exponentially. In fact, SendGrid now delivers more than 20 billion emails a month for customers that include Uber, Spotify, and Airbnb.
When SendGrid came to Ambassador in 2011, the company had a steadily growing roster of customers and a well-established marketing strategy, but it lacked a formal referral marketing program. Senior Web Developer John
“We wanted to have a full-service referral program that we could easily get up in running in a matter of hours, not weeks,”
As a large (and growing) company, SendGrid needed a solution that could grow with the business and adapt to its changing needs. Ambassador’s end-to-end platform gave SendGrid that and much more, including:
Today, SendGrid estimates that referrals drive 25% of new customer revenue.
“We anticipated a full-service referral program that was easy to get up-and-running,”