Since its founding in 2009, American Solar Direct has built up an impressive list of accolades. In 2014, the full-service solar provider was named the 17th fastest growing private company in the country by Inc. magazine. And, soon after that, American Solar Direct earned Energy Company of the Year honors in the American Business Awards. Today, it’s recognized as one of the top full-service residential solar providers in California.
By mid-2015, American Solar Direct had thousands of happy customers and an offline referral program that was generating new business, but not in a trackable or scalable way. So, the company decided to invest in a referral solution that could automate manual processes and scale results.
Initially, the business signed with a lower cost vendor. “We soon learned that weren’t able to integrate that product with Salesforce and our commission structure as easily as we had hoped,” Schaefer recalled.