An innovative company in the Home Goods, Services, & Pets industry that sells directly through its website, but it also relies on a diverse network of affiliates and influencers to drive traffic and sales.
Prior to implementing Ambassador, the company relied on ShareASale and a manual coupon system to manage and track its affiliate and influencer networks. While that approach generated some results, the VP of Marketing said it was time-consuming, inefficient, and difficult to track.
“A few times per month, we’d have to package up coupons to replenish our ambassadors and, twice a month, we’d have to go in and manually verify that the program wasn’t being abused. Once that was done, we’d approve affiliate payments. I easily spent 16 hours a month doing all of that, which was time I could have spent optimizing those programs or focusing on other campaigns.”