Get Ambassador amrketing delivered right to your inbox!
{% if contact.lifecyclestage|lower != "subscriber" %} {% blog_subscribe "blog_sub" select_blog='default', title='', response_message='Thanks for Subscribing!', label='Blog Email Subscription', overrideable=False placehoder='' %} {% endif %}
    Referral Program Promotion

    Referral Program Promotion: 4 Simple Tips

    3 minute read

    “If you build it, they will come.”

    Well, maybe in most cases, but not for a referral program.

    When starting to plan the strategy around your referral program promotion, you obviously need to publicize that you have it in running. No matter which referral software you're using to manage your program, here are 4 simple steps to effectively promote what could be your most profitable marketing channel:

    Referral Program Promotion Tip #1: Use your email lists

    To begin, you should introduce your referral program with an email blast that effectively shares the details. Include a strong call-to-action that brings people directly to your landing page and make sure it’s laid out clearly and concisely.

    My Pooch Face - Engagement Email2.png

    Email marketing is ideal for keeping your customers engaged and aware of new company updates, so it makes sense that it’s also invaluable for getting people excited to promote your brand. If you have a strong enough email list, segment your customers into different lists based on what they’re most interested in to send targeted emails that increase bring more traffic to your landing page.

    Remember that even your most engaged customers might not know you have a customer referral program. Hitting them with a strong email campaign is the perfect way to get them excited and mobilized.


    Tip #2: Know your customers

    If you’re an established business or even just starting out, one of the most important aspects of a marketing plan is to create a customer profile. What social network are your customers most active on? How do they engage with your brand?

    Ambassador Twitter Share.png

    Knowing the details of your customer’s online behavior can help best target where company resources should be directed. If you notice that followers love sharing pictures on Twitter, post regular photo updates with a call-to-action to sign up for the referral program. However you go about it, knowing your customers can be a difference maker between successful brand engagement and muddling your message.

    Download The eBook 

    Tip #3: Wear it proudly on your website

    Your ambassador referral program should get some real estate on a homepage or landing page. Adding a link in a header, sidebar or even smack-dab in the middle of your page will lead customers to take action and sign-up.

    Madison Reed - Program Overview Landing Page.png

    Conversely, keeping the link hidden probably won’t get you many sign-ups. Again, people need to know you have a program before participating in it.


    Tip #4: Don't stop promoting

    In the age of social media, attention spans have never been shorter. If you sent out an email or a tweet about your program great, but that might not be enough to keep people consistently engaged with your program. You don’t want to annoy your customers, but subtle reminders will help keep your brand’s referral program at the top of their minds. Maybe send an email out once a month with an update, or drop a link in a Facebook post/tweet.

    Lull - Newsletter.png

    Referral program promotion is essential to success

    Whatever the method, remember that effective promotion of your customer referral program is an ongoing process. If you want your program to be successful, you’ll have to remind people that it actually exists. Keep people engaged with your program online and not only will you bring in new customers, but also more passionate fans to compound your referrals exponentially.

    Download The eBook


    Posted in Referral Program

    Amity Kapadia

    Written by Amity Kapadia

    Amity Kapadia heads up content marketing at Ambassador. When she's not writing a blog post, editing an eBook, or reading copy, you can find her watching Real Housewives.

    Subscribe To Our Blog

    Stay informed about the latest referral marketing trends, tips, and insights.