3 minute read
The rising need for influencer marketing software that can keep up with digitally savvy marketers can no longer be ignored. With 92% of 18-to-34 year-olds saying they seek recommendations from friends and family when considering a product purchase1, it's no shock that leading-edge marketing teams across industries are leveraging an influencer marketing platform to automate and optimize this referral-generating channel.
In fact, a third of organizations stated that they're planning to invest over $500,000 on influencer marketing alone this year2. That is an increase of 25% from last year.
Spending increases are great, but let's talk about results. What can marketers do to make sure they are on the path to profit when it comes to influencer marketing strategies?
Here are 11 secrets proven to deliver influencer marketing success:
1. Utilize the Portal Registration Page
The portal registration page allows you to collect additional information from your influencers such as their blog URL or social media handles. Once they enroll via the registration form, influencers will automatically be logged into the portal for easy sharing.
2. Auto-Enroll Influencers
For relationships you’ve established with existing influencers, auto-enroll them into your program to make participation turnkey.
3. Kickoff the Program
Don’t just hope that influencers will find your program. Announce your program launch through dedicated emails to start seeing results quickly.
4. Build a Program Overview Landing Page
Provide influencers with a comprehensive overview of the program by having a dedicated page to point them to.
5. Enable Share Codes
Allow influencers to create multiple links that they can customize and redirect to point to specific products or services. Share codes, accessed through the portal, provide influencers with an easy, memorable way to share while gaining additional insight into which sources and mediums convert best.
6. Provide Promotional Assets
Within the portal, you can provide influencers with assets that they can embed on their blog or website. Once embedded, these assets are clickable and trackable.
7. Create an Educational Guide or Video
Send a toolkit with all of the details to new influencers in the welcome email and include a link on your program overview landing page. Include information on what and where to share, how to utilize the portal, recommendations for seeing success and more.
8. Send Dedicated Emails
Encourage engagement by providing useful program information in dedicated emails. These emails can offer suggestions for seeing success or even recommended content to share.
9. Build a Community
Create a place where you provide influencers with exclusive content and recommendations. A private Facebook group is a great way for influencers to communicate with each other and your brand.
10. Utilize a Revenue Share
Most influencer programs offer a commission that is a percentage of the total purchase. Monetary commissions, such as PayPal, are most successful.
11. Offer a Dual Incentive
Rewarding both the influencer and the referee can provide a substantial lift. Coupon codes, which can be presented within a customizable welcome message upon landing on your site, are a great option for incentivizing the referee to convert.
Succeeding With Influencer Marketing Software
From beauty and fashion to software and services, successful companies are using influencer marketing software to optimize their programs. The best practices shared above can help your brand focus on increasing the quality and quantity of your influencers, while ensuring you are offering the right incentive, at the right time.
Posted June 26, 2018 in Influencer Marketing