Jeff Epstein is the founder and former CEO of Ambassador Software, the World’s #1 Relationship Marketing Platform which enables brands like Hewlett-Packard, HubSpot and Madison Reed to build & scale referral, affiliate, partner and influencer programs.
On January 31, 2013, LinkedIn's popular (or maybe not so popular?) Q&A tool met its untimely end. We loved the Answers feature for a number of reasons, but mainly for its value in generating customer referrals and high-value leads for social brands.
Happy birthday, Foursquare! This free geolocation app was launched back in March 2009, and it’s sure grown a lot in the last four years! As of January 2013, Foursquare reported more than 30 million users around the world. And given its high potential for generating customer referrals, more than 1 million businesses have made it a key component of their social media strategy.
Have you ever noticed that brands are like people? In order to attract—and keep—loyal customers, your brand should resemble someone you’d like to grab a beer or coffee with on the weekend, or someone you know you can call anytime just to talk about life. Basically, your brand should be trustworthy. But much like the art of developing lasting friendships, it takes time for customers to feel comfortable enough to refer your brand to their friends. And while referrals are the most effective way to ...