The COVID-19 pandemic has changed education forever. Students across the globe are logging into language apps, virtual tutoring, video conferencing tools, or online learning software and increased digital adoption coincides with a natural boost in customer referrals.  

It’s an interesting world out there these days. Businesses are having a tough time bringing in new customers - and traditional channels are just not enough. It's time to get creative and look outside the comfort zone. In any economic climate, both B2B businesses and consumer brands can rely upon referral program software as a beacon of cost-efficient, high-value technology.

Interested in initiating a customer-focused referral marketing plan or growing your existing program? You're in the right place! We're true believers that your happy customers are your most direct partners in your growing success, and their authentic advocacy is worth its weight in gold...and ROI. So how do you leverage your customer base in your existing marketing strategy? By enrolling customers as brand ambassadors in your referral program, you empower them to refer your company to others. ...

As more financial services companies see an increase in digital adoption, there is a natural spike in customer referrals also occurring. In fact, many of the most successful financial companies are combining traditional marketing strategies, like print ads and direct mail, with digital acquisition channels, like referral marketing, to boost sales.

The environment for marketing and sales is rapidly changing and businesses are looking past traditional channels to drive business growth. These 8 referral marketing statistics show that while most of us - as consumers ourselves - inherently understand the value of referrals, it's time for brands of all sizes to also start taking notice. 

While the primary goal for most referral marketing programs is to bring in new business, it's equally important to consider the other side of the proverbial coin: customer loyalty. According to a study by Customer Insight Group, Inc., loyal customers make up 55-70% of sales for a business. Furthermore, 78% of loyal customers are more than happy to spread the word about a brand they love.