28% of consumers never or usually don't believe advertising, but businesses think that number is only 8%. Here's what else you need to know!
It should come as no surprise that the average consumer's trust in advertising is staggering. But stagger as it may, consumers are still listening, and consuming branded content like never before. The question is: Have we evaluated the outlets that show the greatest promise to build consumer confidence and boost our bottom line? Let's take a closer look at how consumers perceive advertising, and how we can better earn their listening ear.
American Express recently introduced their "pay by hashtag" functionality. We did the research so you don't have to - here's what you need to know.
A net promoter score isn't always an accurate portrayal of consumer mentality. Here’s why
18% of US social media users said they would buy from a brand because their friend liked or followed it on social media. Heres what else you need to...
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