3 minute read
At the end of a busy day of shopping, it’s nice to be rewarded by the brands you patronize. After all, the only thing better than buying presents is receiving them.
Read on for five great social media gifts that promote, engage, and leverage loyal shoppers.
1. Post Gift Ideas for Your Target Customers
Social media has become a major source of gift recommendations, mainly due to its utility in generating friend-to-friend referrals from trusted brands. In fact, 65 percent of shoppers say they rely on word-of-mouth to brainstorm with friends regarding gifts for family members. Your company can take this a step further and suggest some gift ideas of your own. Engaging your loyal customers directly by posting daily gift ideas will not only garner their appreciation, but also drive social media sharing and customer referrals for your brand.
2. Offer Exclusive Content to Engaged Fans
Fifty-eight percent of consumers engage with social brands for their exclusive content. So why not give your fans what they want? Showcase your brand to the most engaged fans by uploading photos and crafting calls to action to get them excited about new product launches. Your customers will feel special, your brand will generate social media shares, and customers’ family members will receive cool, exciting presents. It’s a win-win-win.
3. Take Advantage of Facebook Gifts
Facebook rolled out its Gifts feature in September 2012—just in time for the Christmas shopping season. Gifts enables Facebook users to purchase and send presents via announcements posted on their friends’ Timelines (such as a new baby, graduation, or engagement). And given that 87 percent of users "like" brands on Facebook, customers can easily figure out what products their friends are interested in and make informed decisions about which gifts their friends might appreciate receiving.
By utilizing Facebook’s Gifts service, your brand can streamline the process by helping fans navigate the current gift-giving season—whether it’s Mother’s Day or Father’s Day, graduations, or a summer filled with weddings. And in the process, your brand will generate precious shares across Facebook’s network, as well as new word-of-mouth recommendations.
4. Use Charity to Drive Word-of-Mouth Referrals
Select a charity to sponsor and then rally your fans to contribute to your chosen cause. Or incentivize your fans to share virtual gifts with their friends by offering to donate a given amount of money to their favorite charity whenever they do. Then every time customers participate, prompt them to share about it with their networks. By giving fans the ability to push out their activity to different networks, you’ll generate social proof and active engagement. Whatever method you choose, you’ll be looping in potential customers who may not have heard about your products but are passionate about a particular cause. And there are a number of Facebook apps that can help you get started with your charity drive, making it an easy way to generate recommendations via social sharing.
5. Leverage Facebook Offers to Make Your Fans Feel Special
Facebook’s Offers feature enables brands to extend a discount or special deal to their most passionate supporters. Every time someone takes advantage of your offer, the activity is posted to that person’s Timeline allowing her friends and family members to learn about your products directly through their own networks. By targeting offers to your most loyal customers and fans, you’ll make them feel appreciated and ready to evangelize for your brand.
Show your loyal fans how much you appreciate their support by offering them one (or more) of these creative social media gifts, and they’ll reward you with more word-of-mouth referrals and social sharing.
What’s the next gift-giving event in your life? Is it a wedding? A birthday? Mother’s Day? Comment below and let us know!