Beyond Tweets & Likes: The Future of Word-of-Mouth
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Word-of-mouth marketing isn’t a modern strategy, or a new-fangled approach to customer engagement and acquisition. In fact, word-of-mouth’s roots can be traced as far back as the Paleolithic Age, when the most influential cavemen leveraged word-of-mouth to share new ideas and lead their communities to the best hunting grounds.
As we’ve evolved over the years, so has the use of word-of-mouth marketing. Today, it remains one of the most trusted and effective strategies for repeatably driving product adoption (just ask modern brands like Uber, Dropbox, Spotify, and many others). And, annually, it accounts for billions of dollars in new revenue.
Recently, WOMMA President, Suzanne Fanning, joined Ambassador CEO, Jeff Epstein, to talk about the growth of word-of-mouth and strategies marketers can leverage to make referral marketing trackable, predictable, and repeatable. Among the topics they discussed:
- The state of referral marketing today
- Strategies for more effectively managing and monitoring referral programs
- Tips for optimizing and scaling referral programs through referral marketing technology
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